Creative & Narrative Design
Narrative is not just story. It is what people use to make sense of strategy, trust decisions, and commit to execution. If the narrative collapses, teams drift. Metrics alone rarely explain behavior. When narrative coherence is lost, alignment and execution follow. We work on positioning and communication as systems of meaning that shape decisions and coordination. This is not aesthetics-first design. It is coherence across what teams measure, say, and do.
Problem signals
- Messaging changes constantly, but nothing feels coherent.
- Great work exists, but stakeholders do not understand the value.
- Brand voice and visuals feel disconnected from the reality of the organization.
- Teams are misaligned between purpose, metrics, and daily behavior.
Intervention
- Narrative diagnostic: coherence, positioning, and the gaps between intent and perception.
- Messaging system: pillars, language, and constraints that keep communication consistent.
- Prototypes: test tone and structure before committing to large creative production.
Observable deliverables
- Narrative brief and positioning map (what you stand for, and what you do not).
- Messaging pillars with example copy (web, pitch, internal alignment).
- Creative direction pack and content prototypes for validation.
- Governance basics to prevent drift (templates, review flow, ownership).
Engagement model (high level)
Phase 1: Diagnostic - audit narrative signals across touchpoints and stakeholders. Deliver: coherence map, constraints, and a positioning proposal.
Phase 2: Build / Pilot - prototype voice, structure, and content for key contexts. Deliver: prototypes, feedback summary, and iteration paths.
Phase 3: Scale / Handover - systematize what worked. Deliver: style and messaging system, templates, and handover/training.
Good fit if
- You want coherence between strategy, culture, and external communication.
- You need narrative coherence across teams and channels.
- You want to test, iterate, and align before scaling execution.
Not a fit if
- You want high-volume content output without strategy and coherence work.
- You want storytelling disconnected from operations, evidence, or real constraints.
- You want aesthetics without alignment and governance.